Alcohol
Production of alcoholic beverages requires good quality water and rice and suitable weather - three things common to Masan. It comes as no surprise, then, that Masan is famous for its alcohol.
First, it has long been known that Masan water is of high quality, especially water from the well-known Monggojeong Well, which dates back to 1281 (the time of the Goryro-Mongol Allied Army).
The Seokgyo Brewery in Gumasan and the Geumchon Lemon Factory both use this water, since it has recently been found that alcohol made with spring water from Gamchon (in the town of Naeseo just outside of Masan) has a decidedly "clean" taste.
Naturally, alcohol-producing facilities situated near this place are also currently making the best use of this water.
Second, it is well known that the quality of rice here is excellent because the Gimhae Plain, Changnyeong, and Miryang all experience an even yearly rainfall and enjoy an abundance of sunshine, which adds up to a consistently high-yield grain.
Third, the relatively moderate temperature and humidity levels around Masan and the southern coast of the Korean peninsula are ideal for assisting in the fermentation process that the alcohol must go through.
A well-known alcohol-producer in Masan is Sohwa Alcohol (now Yuwon Industries), which has a shop in Japan and even one in Manchuria. In fact, it is said that the technology and production methods for making the refined rice wine of Japan originated in Masan.
Currently, Muhak Alcohol, operated by Muhak Soju Co.43, Ltd. and Crown Beer, run by Joseon Beer Co., Ltd., are situated in Masan - the hometown of high-quality alcohol.
