City Flag
Logo of Masan City
Our logo consists of a black-tailed gull flying above the green earth. The oval represents our clean water and tall mountains and symbolizes cooperation and local development. The three lines in the center of the logo represent the spirit of the 3.15 Patriotic Deed (patriotic deed on March 15th) and the citizens' spirit of independence, warm-heartedness, and righteousness.It also stands for the initial of Masan, the letter M. A black-tailed gull, which has keen powers of observation and a strong cooperative spirit, hovering above the earth symbolizes our citizens' progressive and cooperative spirit. The shape of the logo is dynamic and strong and gives a typical image of Masan Bay and its citizens, who are future-oriented, full of hope and in tune with both globalization and localization.
Flower
Rose
Roses are said to have high self-propagation, a passionate appearance, and fascinating fragrance. High self-propagation (flowering all year round) and mass cultivation symbolize eternal prosperity; and the flower's beauty and passionate appearance symbolize the greatness of Masan and its kind and warm hearted people while the fascinating fragrance symbolizes Masan residents' strong sense of justice and righteousness.Tree
Ginkgo
Ginkgoes are strong, tall and have a very long life. These characteristics well represent generous but strong-willed Masan residents who would gladly stand up for justice.Moreover, its nuts are not only edible but also have medicinal properties and its fan-shaped leaves turn yellow in fall. Hence, nuts and leaves symbolize the creativity of Masan residents and continuous development and the prosperity of Masan.
Bird
Black-Tailed Gull
The black-tailed gull has been a friend of Masan residents since olden times.The bird, which is known to guide ships to a safe harbor, represents the progressive and cooperative spirit of residents and their good observing skills.
The bird also stands for the warm-hearted and tolerant nature of Masan residents who provide safe shelter for their visitors.
Charcter
Man-Nam-E
Man-Nam-E (man-nam means getting together) personifies a black-tailed gull and its name is thought to be most suitable as it well represents the moral to the legend of Mannaljae (hill) and the origin of the Mannalje Festival.Brand Slogan
The development background of Brand Slogan
- To ensure competitive urban power in the age of globalization and localization, devise the urban brand that demonstrates vision and identity of Masan and utilize it for urban marketing and citizen integration.
- To devise a way to develop into a first-class city by composing the energy of citizens and their self-esteem.
Concept
- The vision of 'Dream Bay' is encapsulated as a person with happiness.
- The 'Dream Bay' of cheerful and live orange color represents challenging spirit of young people and hope for the future as well as familiar sense using a soft calligraphic style.
- It demonstrates vitality and dynamism as a port logistics city that expands to the world by expressional brush touch of Masan's power.
- Red, that demonstrates dynamic character and passion of young people and blue, of a future-oriented volitional power are arranged in the shape of petals conveying overall enthusiastic people.
